WHO we are

What started as a custom merchandise company with a significant emphasis in the entertainment and sports industry quickly turned into a unique boutique specializing in the latest fashions, hottest brands of clothing and accessories for men and women. Rockstar SwagUp is an upscale boutique located in Little Rock that offers a wide selection of hip and trendy clothing.  Find the hottest selections for you or your friends. Rockstar SwagUp has been in business for over 15 years by providing excellent customer service and offering the best selection of high-quality products.

There comes a time when you need a T-shirt, jacket, dress, or outfit.  Thus begins the search for where to buy these items. Our philosophy is simple – make it as easy as possible for our customers to find all the items they are looking for in one location, know they are getting a great price, and a quality product. There is no need to create additional hurdles when getting the right item you need—Rockstar SwagUp, where everyone is truly a star.

We pride ourselves in giving you high quality products with today's current brands, whether it is t-shirts, hoodies, zipups, hats, dresses, skirts and more. We want you to come in as a customer but leave looking and feeling like a Rockstar.