WHO we are

How it all started

What began as a custom merchandise company with deep roots in the entertainment and sports industries has grown into one of the South’s best-kept secrets for screen printing and embroidery. Located in Little Rock, Arkansas, Rockstar SwagUp offers a wide selection of premium merchandise tailored to meet your customization needs. With over 15 years of experience, we are committed to delivering exceptional customer service, competitive pricing, and high-quality products that help your brand stand out.

Our philosophy

There comes a time when you need the perfect T-shirt, jacket, dress, or complete outfit—and that’s when the search begins. At Rockstar SwagUp, our philosophy is simple: make that search effortless. We bring everything you need into one convenient place, so you can find the right items, at a great price, without sacrificing quality.

We believe there’s no reason to create unnecessary hurdles when getting exactly what you need. From product selection to final delivery, our goal is to provide a seamless, reliable experience every time.

Rockstar SwagUp — where everyone is truly a star.

Quality you can take to the stage

We pride ourselves in giving you high quality products with today's current brands, whether it is t-shirts, hoodies, zipups, hats and more. We want you to come in as a customer but leave looking and feeling like a Rockstar.